Advertising is all around us in the literal sense. every where we turn, we can see an ad in some form or another. it is just like the air we breathe. the frequency of advertising is dependent on, how many times advertisers can drill the message into our brains.
I wanted to post and original video on all the ads i see on my way to school….but unfortunately there were too many to record. there were so many ads that i couldn’t even record it all on my camera. so instead i substituted that with taking some original photos. this pictures were taken today in the train station, and on my way to the bus stop. again, there was a countless amounts of ads i say, but these select few stood out to me.
For breast cancer awareness month. the Advocate Health Center did a campaign featuring woman and their bras. on the staircase as people are walking up, and seeing the ad. thousands of people walk up the staircase and view this ad on a daily basis. the Fruit Water ad and Prepare Chicago ad were on light up signs posted on the walls of the station. as you exit their are numerous amounts of these light up signs that are very visible and notable.
The New York Times ad was in a window case right next to a newsstand. so if you were interested in buying a New York Times, then you know exactly where to but it. the case is right by the entrance of the station and catches the attention of everyone who comes across it.
One very common ad placement that i noticed were on the tops of taxis. each taxi has a panel on the top of the car which lights up. many taxis have two different ads on each side. so as the taxis drive all around Chicago, these ads are seen by millions of people.
All of these ads are very effective in their own respective right. the purpose is to get you to notice them, and remember what the message of the ad is. if you are ever bored walking to school one day, just attempt to count the number of ads that you see. i guarantee that you will be surprised with all that you don’t notice normally.
The air we breathe 